Haydn Shaughnessy and the Next Generation Enterprise

I’m finding that more and more my role here is going to be to point you to great thinking that’s going on about thought leadership.  I didn’t know about Haydn Shaughnessy until this week, but I’m adding him to my blogroll today and suggest you do to.

Just this one quote from him is enough to make me appreciate his thinking:

Thought Leadership is not about controlling perceptions — it is about leading them. But leading them in tangible ways. It is not content fodder to bolster the brand. It is all about planning and advocating a route to a new way of doing business, and in ways that reflect well on everybody involved.

Shaughnessy is part of a group call the Next Generation Enterprise Think Tank. They focus on writing about the changing business landscape and how hyper-innovation is going to be critical to your business growth. Check them out.