Great Reading for Thought Leadership Marketers

I’ve recently read some blog posts and news items that I found valuable as a thought leadership marketer and thought I’d pass them on to you.

It’s Time to Take a Stand

Jeff Ernst, in B2B Magazine, blogs one of the clearest and succinct definitions of thought leadership marketing that I’ve come across:

We define thought-leadership marketing as: The process of formulating big ideas and insightful points of view on the issues your buyers face, capturing those ideas in multiple content vehicles and sharing the ideas with prospects and customers to enlighten them, engage them in a dialogue, and position your company as a trusted resource.

Jeff goes on to make a great case for holding a thought leadership position to differentiate your firm. Read the blog.

On the Value of Thought Leadership

Jason O’Donnell, The Wayward Celt, asks and answers the following questions in his blog:

How can you effectively measure thought leadership and eminence in the industry? Or rather, and perhaps more importantly, is the value of being a thought leader more important than the simply monthly indicators of engagement and content consumption?

They are questions that we all seek answers for. I’m not going to give his answer away, but I like it. Read his blog and let me know what you think.

Four Ways to be a Thought Leader with Your Writing

In her blog, Content Mastery Guide, Linda Dessau offers great advice on how to write a thought leadership blog post. She first discusses four different types of thought leadership posts you might write:

1. Propose your own theory
2. Take a stand on an issue
3. Present a puzzle
4. Put your own unique take on an established principle or solution

She goes on to discuss what makes a thought leadership post and gives advice on how to write one. It’s a great blog post that I encourage you to read.

Content Marketing News

Content Marketing Institute News is a new online channel offering the latest information on content marketing practices. Content marketing practices are the primary techniques you’ll use to create a thought leadership position. The site was launched July 5th in partnership with PR Newswire and features original and curated content from across the web on how marketers are thinking and acting more like publishers. Be sure to add it to your blogroll.